Ad Campaign
The WH-1000X series are among Sony's most popular products, known for industry-leading noise cancellation technology, excellent sound quality, and comfort. The WH-1000XM4 and WH-1000XM5 models are particularly famous for their all-day wearability and smart features like adaptive sound control and touch controls. Edvard Munch was a Norwegian painter and printmaker, best known for his iconic painting The Scream (1893), which has become one of the most recognizable images in art history. His work often explored themes of anxiety, love, and human suffering, reflecting his own troubled and emotionally intense life.
During the research phase, I explored several well-known artworks to find a piece that could complement Sony’s headphones. The Scream, a universally recognized image, stood out as it reflected the anxieties and emotional struggles often experienced by young people. Music is a common form of escape from these feelings, which naturally connects to Sony’s headphones, renowned for their high-quality sound and industry-leading noise cancellation. I felt that Edvard Munch’s works could be a good match for a Sony ad campaign.
Once I selected The Scream and other relevant pieces, I sourced high-quality images of the Sony headphones in various colors to showcase the full range of offerings. I then removed the backgrounds of the images and layered them onto Munch’s paintings. In some cases, I adjusted the perspective to ensure the headphones sat naturally within the context of the artwork. Finally, I applied a stylistic treatment to the images, replicating the texture and brushstroke quality of the original paintings to give the campaign a cohesive, artistic feel.
