Palais Des Thes
Palais des Thés is a French tea house that was founded in 1986 by François-Xavier Delmas. At that time, the world of tea was dominated by family tea houses that had already been established for many years. Newcomer François-Xavier decided to take on the tea world using his own means. The goal of this project was to redesign their brand to match their mission, value, history, and target audience.
The original logo fit their brand. However, given there focus on high-quality French tea, I wanted to create a logo for them that would feel more luxurious and upscale, which often is associated with French products.
The color palette is inspired by different teas and the various stages of tea steeping.
Building on the insights from my initial research, I discovered that the fleur-de-lis, a symbol historically associated with French royalty, is widely recognized and carries strong cultural significance. Visually, its shape also reminded me of a bundle of tea leaves—elegant, organic, and structured. This connection inspired the core concept for the logo: a stylized emblem that fuses the fleur-de-lis with the natural forms of tea leaves and berries, creating a mark that is both rooted in French heritage and reflective of the brand’s identity as a high-quality, contemporary tea house.
