This project focused on designing a new website for any existing or fictional brand, with full creative freedom over the visual direction and user experience. I chose Glossier, a modern makeup and skincare brand known for its minimalist aesthetic, inclusive messaging, and community-driven marketing approach.

Glossier’s brand identity emphasizes simplicity, authenticity, and a focus on real skin rather than perfection. With this in mind, the goal was to create a website that reflects those values — clean, approachable, and highly user-friendly.